Madewell Developments is an Australian property developer focused on high-quality craftsmanship and modern architectural design. As the Graphic Designer and Creative Director, I led the full brand development — from concept through to launch — creating a refined visual identity that communicates trust, sophistication, and timeless design.

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The project encompassed brand strategy, logo design, marketing materials, and digital content, all unified by a design language inspired by natural textures, clean lines, and contemporary architecture. The result was a cohesive and elevated brand presence that positioned Madewell Developments as a standout in the competitive property market.

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Through careful attention to typography, colour balance, and visual hierarchy, I ensured the brand conveyed both modernity and warmth — aligning seamlessly with Madewell’s commitment to detail and enduring quality.

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Services: Brand Identity Design, Creative Direction, Logo Design, Print Collateral, Digital Design, Marketing Visuals