Atelier Dahlia is an elegant floral atelier concept focused on romantic, sculptural floristry for weddings, events and bespoke floral moments. As the Graphic Designer and Creative Director, I developed the visual direction and brand system across digital, print and marketing touchpoints — crafting a refined identity that reflects European influence, soft femininity and timeless luxury.

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The project included brand identity development, logo styling, colour palette, typography direction, website hero concepts, floral imagery, social media assets and branded collateral, all unified through a delicate yet structured design language. Inspired by soft petal textures, warm neutral tones, expressive serif typography and editorial floral photography, the visual system was designed to feel elevated, romantic and highly considered.

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Through careful attention to composition, negative space, colour harmony and visual storytelling, the brand presence was shaped to feel both luxurious and emotionally engaging — positioning Atelier Dahlia as a boutique floristry brand for clients seeking refined floral design with atmosphere, artistry and intention.

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Services: Brand Identity Design, Creative Direction, Logo Design, Website Visuals, Social Media Design, Print Collateral, Packaging Concepts, Marketing Visuals.